I’m excited to share a tourism rack card design that I recently completed. I was asked by Fluvanna County Virginia to design a multi-page rack card intended for use in tourism centers located throughout the state of Virginia.

I was supplied photos and text, with the rest of the graphics developed as part of the design phase.  The featured interior map was drawn with Adobe Illustrator to highlight points of interest throughout the county.

With the theme of “Discover Fluvanna” graphical elements were utilized to invoke a feeling of exploration. A color palette consisting of natural tones of brown and green was chosen to emphasize the historical and outdoor recreational focus of the county’s amenities.

  • Project Specifications:
    • 9″ x 15.75″ folding to standard 9″ x 4″ rack card dimensions
    • 4/4 Full-color Offset Printed
  • Production Software
    • Adobe Illustrator
    • Adobe Photoshop
    • Adobe InDesign